"Words That Work: It's Not What You Say, It's What People Hear"
Tremendous book for anyone who communicates with the public or helps craft messages for marketing. It digs into the nuances of words, and how some words touch people while others sail right on by. Caputres the power of communicating using the right words, the ones that will connect with your audience.
"The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do"
by Clotaire Rapaille
Great book that looks at how messages are imprinted in our memories, the power of emotion in learning and absorbing a concept or message, and the effect of structure on how we absord concepts and messages.
"Made to Stick: Why Some Ideas Survive and Others Die"
by Chip Heath and Dan Heath
Provides in depth analysis of why some products and ideas succeed and others fail, and insight into death knell techniques, such as "Burying the Lead" wherein the most important information is too far down in the presentation or story. Some companies in particular have a distinguished record in doing just this.
"The Essential Wooden: A Lifetime of Lessons on Leaders and Leadership"
by John Wooden and Steve Jamison
John Wooden accumulated an incredible record as UCLA's basketball coach, and an even more remarkable record in the lives he has touched and "coached" through his words, his values, his "Pyramid of Success" and his life lessons. His humility and wisdom is always refreshing, and now I can pass it on to my son.
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